Inside PPC Loophole training program, Jay Stockwell demonstrate how can PPC users get more traffic with less work. The advantages of PPC is you can drive traffic to your website with less hassle but the drawback is, your ads would be less attractive. It will be displayed as small text on the right side of search result.
Hence, the click through rate of one PPC ads is much lower than free, natural listings, especially for those who ranked at position five or lower. This is a problem since Google will look at your CTR history to determine quality score. The higher CTR, the better it would be. Below are seven tips to increase your CTR and traffic:
1. Edit your ads and campaign overall to achieve higher quality score. Relevant advertisers with higher quality score will be ranked higher, even at the same bid price. So, before anything else, the first thing you should do is to optimize your website, keywords and ads.
2. Bid higher. If you are experienced in PPC, you'll notice that getting position three or higher is better. You will get even more traffic, and better click through rate. This is due to fact Google will rank ads at the first position higher than the rest of search results. So, it will attract more searchers to stop, read and click it. Raising the bid price is one easy way to achieve high position in Google ads.
3. Write better ads. One way to get more clicks is by adding the keywords you are targeting into the ads. Once a searcher enters the keyword, your ads will be displayed with the keywords in bold. Google also loves this due to relevancy and the result would be higher position with better quality score.
4. Use scarcity. On the internet, people are afraid from being scammed or lose their money on low quality products. So, by adding scarcity words like "scam", "warning", "lies" and "don't buy" will surely increase your CTR dramatically. This tip is useful when you are targeting product name keywords.
5. Your keyword must be specific as possible. You need to understand what searchers need in order to write quality ads. State what they want, the benefits, problem and solution. Expect to get higher CTR by using specific keywords.
6. Ask question. If you put a normal statement, they will tend to ignore. However, if you ask them something, they will stop, answer the question and click if your description is relevant to their problem. Very useful tricks when comes to problem related keywords.
7. Find keywords with less competitors. Think about keywords that others won't discover. Usually it would be long, and unique. The best way to generate such keywords is by using paid keyword tools like Keyword Elite or Market Samurai. - 22871
Hence, the click through rate of one PPC ads is much lower than free, natural listings, especially for those who ranked at position five or lower. This is a problem since Google will look at your CTR history to determine quality score. The higher CTR, the better it would be. Below are seven tips to increase your CTR and traffic:
1. Edit your ads and campaign overall to achieve higher quality score. Relevant advertisers with higher quality score will be ranked higher, even at the same bid price. So, before anything else, the first thing you should do is to optimize your website, keywords and ads.
2. Bid higher. If you are experienced in PPC, you'll notice that getting position three or higher is better. You will get even more traffic, and better click through rate. This is due to fact Google will rank ads at the first position higher than the rest of search results. So, it will attract more searchers to stop, read and click it. Raising the bid price is one easy way to achieve high position in Google ads.
3. Write better ads. One way to get more clicks is by adding the keywords you are targeting into the ads. Once a searcher enters the keyword, your ads will be displayed with the keywords in bold. Google also loves this due to relevancy and the result would be higher position with better quality score.
4. Use scarcity. On the internet, people are afraid from being scammed or lose their money on low quality products. So, by adding scarcity words like "scam", "warning", "lies" and "don't buy" will surely increase your CTR dramatically. This tip is useful when you are targeting product name keywords.
5. Your keyword must be specific as possible. You need to understand what searchers need in order to write quality ads. State what they want, the benefits, problem and solution. Expect to get higher CTR by using specific keywords.
6. Ask question. If you put a normal statement, they will tend to ignore. However, if you ask them something, they will stop, answer the question and click if your description is relevant to their problem. Very useful tricks when comes to problem related keywords.
7. Find keywords with less competitors. Think about keywords that others won't discover. Usually it would be long, and unique. The best way to generate such keywords is by using paid keyword tools like Keyword Elite or Market Samurai. - 22871
About the Author:
PPC Loophole program provides more training and videos on how to improve quality score, get more traffic and avoid Google slap. Discover more about PPC Loophole training at ppcloophole2.com.
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