Tuesday, June 9, 2009

The 5 Best Tips on How You Can Build Your Email List

By Louis-Charles Martel

1.) Offer useful stuff for free.

Offer things that you know customers would really want and need. For example, you can put up a free download for a collection of self-help articles. This is a guaranteed way to attract readers and motivate them to subscribe. Other examples could include a special giveaway for every purchase made, free product update notifications, and free e-book subscriptions.

2.) Permit reprinting of your articles.

Permit your visitors to reprint your articles if they are to request permission. Then, provide a request form where they are to enter their names and email addresses. This is an effective way your building up your list.

3.) Tell them why they should join your list.

The reason behind the fact that many individuals refrain from subscribing to "free" stuff is because they think that these "free" stuff are actually free spam. Hence, if you want them to subscribe, substantiate why your newsletters are not like those of others. You can present some testimonials from earlier members and older issue samples. To make sure that your visitors will even bothering opening your email in the first place, be sure that the subject of your email will trigger the interest of your reader. Furthermore, for your reader to finish reading the entire article and get excited about the next issue, your newsletters must be well-written and must provide fresh, informative content.

4.) Apply the basics of search engine optimization.

See to it that all written content in your website are embedded with the correct keywords so that when people search for reference materials and information about subjects pertinent to your content, the search engines can easily find your articles and direct readers to your site. Be careful though, because too much appearance of the same keywords can be considered as keyword "stuffing" and you might even get penalized for it. Remember also to rename web page titles. Most internet marketers do not realize that web page titles are usually something like "824%_88.html" or "page1.html". If you fail to rename them, search engines will not be able to locate your articles easily.

5.) Ask visitors to help bring more people to your site.

Run a membership drive by asking your visitors to help you invite more people to visit your website by letting them send invite emails to friends. This requires them to enter the email addresses of their friends. To inspire them to invite many, give a special prize for whoever get the most number of people to sign up. This way, the amount of email addresses you get doubles up and in no time, your list will expand astoundingly. - 22871

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