In this article of OK to Make Money Online; let's look at one of the causes. Somebody out there is telling you that social networking traffic is a great resource for your site. Well, no it is not, and may in fact lower your CTR (click through rate).
Here's why: Traffic generated from social networks is interested in socializing, not buying. They want to talk about life, their day, their boss, or whatever. They are not in a buying mood. Oh, they will look at what you have and maybe poke a few buttons, but they will soon get bored and click away and you will not make money. The traffic you want is purchase-driven or wanting the newest thing and ready to buy. They may be doing research or price shopping, so you will help them by directing them to their next purchase.
When you direct traffic from a social networking site to your site, you must make it the latest buzz. The "must have that thing" to be cool. Again, you are directing a buyer. Who cares if it's the latest pet rock craze they are a buyer. Nevertheless, if it is not a craze or the latest "got to have," then Google will detect this and so will the advertiser. When this happens, Google will place low performing ads in your Adsense slots and you will not make money.
If you are a white hat, then you know you have a responsibility to the buyer and the advertiser. You are there as an intermediary to entice the buyer to your site and direct them to a product or service to make money. Why do you think sites like Grizzle and "The Keyword Academy" are so popular? They have great, informative content that you want to go back to again and again. Google knows this and directs good solid traffic from high-ranking SERP(search engine results page) to their sites.
What can you do? Simple: give your readers good content and a reason to come back. Second, make sure you site is keyword-optimized on every page you write or display. Third, work on getting your name higher in the SERP by writing more articles with good content, but holding back some so the readers are drawn back to your site. Fourth, get more back-links. Fifth, if you don't have a buzz or a new "got to have it," stop sending social traffic to your site. Google will thank you with better-performing ads. And in the end, isn't that what you want when you make money?
Michael - 22871
Here's why: Traffic generated from social networks is interested in socializing, not buying. They want to talk about life, their day, their boss, or whatever. They are not in a buying mood. Oh, they will look at what you have and maybe poke a few buttons, but they will soon get bored and click away and you will not make money. The traffic you want is purchase-driven or wanting the newest thing and ready to buy. They may be doing research or price shopping, so you will help them by directing them to their next purchase.
When you direct traffic from a social networking site to your site, you must make it the latest buzz. The "must have that thing" to be cool. Again, you are directing a buyer. Who cares if it's the latest pet rock craze they are a buyer. Nevertheless, if it is not a craze or the latest "got to have," then Google will detect this and so will the advertiser. When this happens, Google will place low performing ads in your Adsense slots and you will not make money.
If you are a white hat, then you know you have a responsibility to the buyer and the advertiser. You are there as an intermediary to entice the buyer to your site and direct them to a product or service to make money. Why do you think sites like Grizzle and "The Keyword Academy" are so popular? They have great, informative content that you want to go back to again and again. Google knows this and directs good solid traffic from high-ranking SERP(search engine results page) to their sites.
What can you do? Simple: give your readers good content and a reason to come back. Second, make sure you site is keyword-optimized on every page you write or display. Third, work on getting your name higher in the SERP by writing more articles with good content, but holding back some so the readers are drawn back to your site. Fourth, get more back-links. Fifth, if you don't have a buzz or a new "got to have it," stop sending social traffic to your site. Google will thank you with better-performing ads. And in the end, isn't that what you want when you make money?
Michael - 22871
About the Author:
Amazingly Michael Flum actually knows what he is talking about. You can see more here: Make Money Online
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