If you haven't heard the saying "the money is in the list" you are either not trying to make money online, or you just started today. Building a list is the easiest way to increase your online income, and most beginners fail to start a list. If they do start building a list they just pop the opt in box in the sidebar of a blog and that's a huge mistake.
Only having your opt in box in your sidebar is a huge mistake because there is just too much going on and too many choices a reader can make once they hit your site. They can read articles, click affiliate links, or even click the back button. Too many options leads to confusion and a confused mind never does what you want it to do. If you are trying to build a list you don't want confusion you want the only option to be to sign up to your list.
What is an opt in page?
An opt in page is a short page that has one possible action your readers can take, and that's to sign up for your autoresponder. This page is also known as a squeeze page because you "squeeze" the information out of the reader. Your opt in page will be short and sweet. It will provide just enough information for the reader to get excited about what you are offering and opt in. That's all the page is trying to do, convert readers to subscribers. Get the name and email address.
Creating an opt in page is one of the biggest things you can do to increase your opt in rate. You decrease the options which leads to people being able to clearly know exactly what they need to do on your page, and that's enter their name and email address. If you have created a valuable free gift most people will go ahead and sign up.
What Makes an Opt In Page?
There are only a few must have elements for an opt in page. First of which is a free gift to entice people to join your list. This gift can be a free report, an e course, or even a newsletter. Creating this freebie doesn't have to be stressful, it can be as simple as collecting 5 or articles you've written on the topic an putting them together in pdf format. You could even use a plr report you've purchased on the topic. It's a little more expensive, but if you don't want to do the writing you have have one written for you by a freelance writer.
The second thing you want on your opt in page is a great headline. The headline will draw people in and give them a reason to keep reading. Make sure you identify some benefits in the headline, and give people a reason to keep reading and sign up.
The next thing you need is a quick list of benefits. This is what your readers can expect to receive, change, learn from opting in to your list. You can make these in a bullet point list. This way they are very clear, easy to read, and don't take up much space. Your goal is to get all of this information on your page above the fold, so they don't have to scroll.
The last piece of the puzzle is your opt in box itself. You can get this from your autoresponder. Make sure you mention the free gift and give them some instructions. It seems ridiculous, but when you specifically say something about them entering their name and email address conversion rates go way up. Crazy but true. Once the code has been created by your autoresponder, all you have to do is paste it right on to your squeeze page.
Once you've finished this simple page the key is to send all your traffic through this page first. That way you can get people on your list and have the opportunity to talk to them more than once. The more times you can put your product or service in front of someone the more likely they are to buy from you in the end. - 22871
Only having your opt in box in your sidebar is a huge mistake because there is just too much going on and too many choices a reader can make once they hit your site. They can read articles, click affiliate links, or even click the back button. Too many options leads to confusion and a confused mind never does what you want it to do. If you are trying to build a list you don't want confusion you want the only option to be to sign up to your list.
What is an opt in page?
An opt in page is a short page that has one possible action your readers can take, and that's to sign up for your autoresponder. This page is also known as a squeeze page because you "squeeze" the information out of the reader. Your opt in page will be short and sweet. It will provide just enough information for the reader to get excited about what you are offering and opt in. That's all the page is trying to do, convert readers to subscribers. Get the name and email address.
Creating an opt in page is one of the biggest things you can do to increase your opt in rate. You decrease the options which leads to people being able to clearly know exactly what they need to do on your page, and that's enter their name and email address. If you have created a valuable free gift most people will go ahead and sign up.
What Makes an Opt In Page?
There are only a few must have elements for an opt in page. First of which is a free gift to entice people to join your list. This gift can be a free report, an e course, or even a newsletter. Creating this freebie doesn't have to be stressful, it can be as simple as collecting 5 or articles you've written on the topic an putting them together in pdf format. You could even use a plr report you've purchased on the topic. It's a little more expensive, but if you don't want to do the writing you have have one written for you by a freelance writer.
The second thing you want on your opt in page is a great headline. The headline will draw people in and give them a reason to keep reading. Make sure you identify some benefits in the headline, and give people a reason to keep reading and sign up.
The next thing you need is a quick list of benefits. This is what your readers can expect to receive, change, learn from opting in to your list. You can make these in a bullet point list. This way they are very clear, easy to read, and don't take up much space. Your goal is to get all of this information on your page above the fold, so they don't have to scroll.
The last piece of the puzzle is your opt in box itself. You can get this from your autoresponder. Make sure you mention the free gift and give them some instructions. It seems ridiculous, but when you specifically say something about them entering their name and email address conversion rates go way up. Crazy but true. Once the code has been created by your autoresponder, all you have to do is paste it right on to your squeeze page.
Once you've finished this simple page the key is to send all your traffic through this page first. That way you can get people on your list and have the opportunity to talk to them more than once. The more times you can put your product or service in front of someone the more likely they are to buy from you in the end. - 22871
About the Author:
As you can see there are a lot of little pieces involved with internet marketing, if you're a beginner and need the basic nuts and bolts you can get more free internet marketing strategy tutorials like this one from Learnitstepbystep.com
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