Monday, May 25, 2009

3 Ways to a Good List Building Strategy

By Louis-Charles Martel

Let me ask you this, regarding your web browsing habit. What is the average length of time that you stay on any website before you move on to the next? You will be surprised that generally, people spend less than four minutes on any website especially if it's the first time that they have been there. Perhaps that is why it is called web browsing in the first place. But this is not a good news if your into internet marketing or making money online especially if your goal is to start a list building campaign.

Now to a serious online entrepreneur, this should not be the case. As much as possible every website visitor should be converted into a customer to whom you can make business offers in the future. But experience shows that this is not very easy to achieve. To grab hold of a visitor's interest and create a lasting impression on him, one that is so effective that he will readily give you his contact details, is so much easier said than done. But rest assured that this is far from impossible. Listed below are three proven ways to start your own list building campaign.

1. Offer an ebook

White papers are like authoritative reports and can be quite technical. These are especially effective for people who are really looking for a specific type of information. For example, if someone wants to learn about the latest advancements in car safety technologies, a car dealer website can possibly offer a white paper about that topic. Of course people need to sign up to get that white paper for free.

2. Offer an ebook

Ebooks have long been a popular free product offered by internet marketers. They are generally easier to create and also very easy to distribute. Create one useful ebook and you can create a buzz word for your business. People who have benefited from any ebook generally spread the word all over the internet. A how-to-guide in the form of an ebook is quite popular with everybody. If you are in the jewelry business, you can probably offer an ebook on how to better appraise a certain type of gem.

3. Offer a discount

You can tie up with third-party companies or websites in offering a discount on a specific product or service. Coupons are also popular like the ones used when signing up for a hosting package or getting a new domain. - 22871

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